The Customer Service Strategy for Dominica

Exceed Customer's Expectations

Customer Service is the concept of serving customers in a satisfactory manner. At times, the customer does not even need to be given what they ask for, but need to be left feeling satisfied that they were dealt with in a respectful and acceptable manner throughout their interaction with the business.

The level of customer service that customers receive will vary depending on the industry and business. For example, a hotel will deliver a higher level of personal customer service than a construction business. A five star restaurant would be expected to deliver a higher level of customer service than a fast food restaurant. However, there are certain aspects of customer service that should be prevalent in all levels of service.

Business owners and employees should always show courtesy, etiquette and competence when interacting with customers regardless of the situation. Businesses can offer promotions and reduce prices to bring in as many new customers as they want, but unless they can get some of those customers to come back, their business won’t be profitable for long.

Customer Service should be seen as an integral part of the “customer value proposition” where customer’s satisfaction is valued and catered to. Customer Service should be viewed as a benefit of using that business. A lack of good customer service can affect how long your business will exist. As we invite visitors from all over the world to come to Dominica, one must ask, “Are we up to standard in terms of Customer Service?”