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The 3 Cs of Corporate Social Responsibility

An Entrepreneur’s main reason for going into business is to maximize profit. Companies, with its combination of financial and human resources will provide a good or service which is needed or desired by a group of persons. Each business must operate from somewhere, and so each organization apart from abiding by the laws of the.. read more

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What is Marketing?

Marketing isn’t just advertising and promotions. It is the continuing process of psychological study and analysis of prospective markets, which lasts through the lifespan of a business. However, marketing begins long before the business is established. This is done through marketing research. Market research informs entrepreneurs about their prospective markets.  It tell them about their.. read more

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Dominica at Expo 2012, South Korea

The Government of the Commonwealth of Dominica, under the auspices of the Ministry of Trade, commissioned Dominica’s participation in the International Exposition Yeosu Korea 2012 with responsibility for planning and execution delegated to Invest Dominica Authority. As Expo 2012 moves into its 29th day, Dominica continues to stamp its impression on the global environment, reinforcing.. read more

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Dominica Being Featured on US Game Shows

Dominica Continues To Be Featured In International Media AND MORE RECENTLY ON POPULAR GAME SHOWS WITH PRIZES TO JUNGLE BAY RESORT AND SPA…. An adventure vacation to Jungle Bay Dominica was the featured trip on the “Price is Right” in early April of this year. The 30 second promotional placement highlighted the natural beauty of.. read more

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Dominica the Land of Culture

The nature island produces many cultural events.  As a matter of fact, Cultural Industries is a vibrant sector currently being pursued.  Some villages are actually referred to as being culturally-oriented with the southern village of Grand Bay being known as the “Cultural Capital” of Dominica.  What is worth mentioning about Cultural Industries is the varied.. read more

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There’s Power in Numbers – It’s Time For a Manufacturer’s Association

Manufacturing industries are responsible for a significant share of Dominica’s economic production, generating $EC17.95 million in GDP in 2009.  Because manufacturing firms also use millions of dollars worth of commodities and services as inputs, the sector is responsible for an even bigger share of total output. Invest Dominica Authority (IDA) Investment Report for 2007-2009, which.. read more

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Marketing! Why it is Important to Entrepreneurs

Marketing can be seen as the process which identifies, informs, satisfies and retains customers. Many are of the view that marketing simply involves the creation of advertisements or doing promotions.  However, marketing is much more complex as advertising and promoting are both parts of the entire marketing process. One of the first steps of marketing.. read more

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Tradeshows and their impact on Investing

When I was growing up, I heard of shows and exhibitions which took place in various parishes in Dominica. Most of these were associated with village feasts and other festive celebrations. During the summer of 1978, I attended my first “big” exhibition which showcased local work as a prelude to Independence on November 3rd. This.. read more

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The Customer Service Strategy for Dominica

Customer Service is the concept of serving customers in a satisfactory manner. At times, the customer does not even need to be given what they ask for, but need to be left feeling satisfied that they were dealt with in a respectful and acceptable manner throughout their interaction with the business. The level of customer.. read more

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Tourism & Our Adoption of International Standards

Dominica “The Nature Island of the Caribbean and the island with the friendliest people” a name we have carried for decades, but are we really ready to serve at an international level? Can this happen without the basic international airport needed to help push the ever growing tourism industry? Can we expect our people to.. read more