With the imminent threats of the pandemic looming over investment projects and economies, investment promotion agencies were severely challenged to achieve their goals. With the closure of borders and no physical gatherings, cancellation of investment conferences; site visits, seminars and tradeshows were no longer options to present opportunities for the destination.
IDA, therefore, had to revise its strategy to be more selective in its investment promotion attraction, as well as to retool and upskill staff to tap into the opportunity digital technology provided. As such, it was apparent that the use of social media and online aids to assist with investment promotion became the only options. Social media posts referencing the business environment and travel protocols provided updates to followers and the world.
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