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What is Marketing?

Marketing isn’t just advertising and promotions. It is the continuing process of psychological study and analysis of prospective markets, which lasts through the lifespan of a business. However, marketing begins long before the business is established. This is done through marketing research. Market research informs entrepreneurs about their prospective markets.  It tell them about their.. read more

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Marketing! Why it is Important to Entrepreneurs

Marketing can be seen as the process which identifies, informs, satisfies and retains customers. Many are of the view that marketing simply involves the creation of advertisements or doing promotions.  However, marketing is much more complex as advertising and promoting are both parts of the entire marketing process. One of the first steps of marketing.. read more