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Marketing! Why it is Important to Entrepreneurs

Marketing can be seen as the process which identifies, informs, satisfies and retains customers. Many are of the view that marketing simply involves the creation of advertisements or doing promotions.  However, marketing is much more complex as advertising and promoting are both parts of the entire marketing process. One of the first steps of marketing.. read more

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Is an Investor Necessarily a Businessman

The definition of an investor is simple. To me, it is one who makes the decision to invest his money into some activity with the intention of making it successful and in the process providing jobs for people. The businessman on the other hand is the one with the knowhow and skills who makes the.. read more