Dominica Rated #1 Island in the Caribbean, Bermuda and the Bahamas by Travel and Leisure Co.
25 Jul 2022
Dominica Rated #1 by Travel and Leisure Co.
Dominica is #1!
Our nature island paradise, Dominica was rated #1 by Travel and Leisure and deemed the World’s Best among the islands of the Caribbean, Bermuda and the Bahamas sending ripples of excitement around Dominica and throughout our tourism industry.
Destination Marketing Manager at Discover Dominica Authority (DDA), Kimberly King, relayed the palpable delight that this ground breaking award has stirred up locally.
King said, “I am extremely excited that Dominica has been named number one by Travel and Leisure publication, 2022, the best, the best! It’s the first time this accolade has been bestowed upon the island. So I'm extremely excited and happy for Dominica.
This places Dominica among the World’s Best and with a cumulative score of 91.00, our country surged ahead of every other island being considered in the annual survey posed to Travel and Leisure readers. According the the article announcing the award, readers were asked “to weigh in on travel experiences around the globe — to share their opinions on the top cities, islands, cruise ships, spas, airlines, and more” and King shared some further insight into the process.
“So basically the process is the readers, they rate, they do a survey based on specific attributes, like, the people friendliness, the island [itself], as it relates to different experiences or different products, they might have experienced. For example, hotels, beaches, waterfalls, et cetera. Many of the attributes, I'm sure we would have scored quite high on, especially in terms of the friendliness of the people [and] the nature aspect of the island.
Asked what the award means with respect to the opportunity that exists to invest in Dominica’s tourism industry and the scope for the further development within the industry, King said she believes that this speaks volumes about Dominica’s capacity for more.
“That's big because it really puts us to the top of that ranking. Now you're seeing Dominica and our efforts, it proves that what we are doing out there in terms of our marketing, in terms of letting persons know about the great attributes about Dominica, [as] the capital of whale watching, the capital of hiking nature. Marketing destination, marketing tourism should go hand in hand with investment … the first introduction has to be via experiencing the place and then you'll be like, but you know what, probably I can look at investing into tourism by this. People are finding out more and are looking at how they can become a part of it. So I think the, the most important thing is understanding that this is just like the intro or just slightly taste of what can be a long term future investment,” King said.
Dominica has established itself as The Nature Island and continues to emerge as a leader in sustainability and eco-tourism investment with its pristine rainforests and coastlines, waterfalls and hot springs, abundant plant, and animal life above and below the water. Opportunities abound in hotel and resort development presenting a great time to get in on the building groundswell of interest in Dominica by constructing visitor accommodations that are environmentally friendly, and exceptional in the service and experience such as boutique hotels eco- resorts & villas lodges.
One emerging area that Dominica has been very focused on is wellness. King says the possibilities for experiences built around wellness are almost endless.
“I'm sure for people to also invest in that’s an area where you feel like there's still a ton of opportunity to grow. There are so many things that can be tapped into. I think in terms of wellness, people see wellness differently. Some people see wellness in food. They see wellness in being transformative meaning that if you've never hiked a trail in Caribbean, I'm coming to Dominica to do it from north to south, from south to north, which is amazing. But it's really untapped because in our nature in Dominica even the plant life is healing in its own, going to a natural hot spa after an intense week to unwind. So there are so many different attributes. There's so many things in Dominica that are untapped, especially for wellness that is worth the look and considerable, more investment into,” King stated.
The availability of natural, underground hot water sources makes Dominica ready for future investment in spas and there are multiple privately owned sulphur spas in the country. The island boasts of an abundance of herbs used in medical research and other plants for the productions of healing oils and teas which can be used in spas as well.